SUMMER IS A SIP AWAY

Disrupt the in-store summer retail environment with bold and vibrant displays leveraging illustration.

Illustrations allowed us to use attention-grabbing color in the in-store environment and create an immediate emotional connection to summer. We plan to use color palettes born from the visual identity.

An approach we pursued with illustrator, Ray Oranges, also allowed us to efficiently develop a suite of assets for takedown purposes across eCommerce, website and in-store / retailer programs.

Ray has a special ability to tell a whole story through his artwork with just a few well chosen details. The absence of cluttering matter, enhanced by the mastery use of long shadows and bursts of light creates a enjoyable aesthetic that elicits an emotional response in every viewer.