SUN SAFETY SCREENINGS HIT
RECORD-BREAKING HEIGHTS
Launching into the sun season,
La Roche-Posay took a grand stance on skin cancer prevention, turning awareness into action with a record-setting approach.
The 2023 Save Our Skin Campaign became a monumental platform, spotlighting the crucial dialogue around sun safety through community givebacks and achieving a Guinness World Record.
Across the two-day health fest, partnerships with giants like L’Oréal and Schweiger Dermatology Group lit the path for 3,000+ participants to receive free skin cancer screenings. With worldwide health professionals and skin health influencers rallying the public, NYC Hudson Yards transformed into a beacon of well-being, fashioned with “I’ve Been Checked” badges of honor and sun safety goodie bags as a testament to proactive health.
1,988 screenings documented in a single 8-hour span; breaking a long held World Record.
12,000+ sunscreen samples became the community’s
daily routine.
2 Billion PR & Media impressions sparked a nationwide conversation around Save Our Skin
